Brand Identity.

The way a business looks and sounds and feels is tied up in their brand identity. But sometimes it just needs a little untangling…

From our base in Hitchin, Hertfordshire, we work with start-ups to large brands to develop a brand identity that is a coherent articulation of their unique brand values, personality traits and aspirations. This enables our clients to create a clearly definable position that connects with their customers, helping them grow their businesses.

We follow a simple yet effective process that begins with the confirmation or establishment of a company’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.

Whether its a new identity or the refreshing of an existing one that’s required, we have the experience and expertise to help a company develop a strong brand identity that engages with their clients, stands out from their competitors and in turn strengthens their business.




A structured approach.


A structured approach.

Our structured approach to brand identity design produces fresh and original identities, and delivers clear insights into the character and direction of brand communications.


  • Brand Logo Design
  • Brand Identities
  • Visual Language
  • Graphic Systems and Sub-Brands
  • Typography and Fonts
  • Marketing Collateral
  • Brand Guidelines


Whether you’re a large corporate company or a small business, we can help you to create a new brand identity or refresh your existing design by working closely with you and incorporating your ideas, vision and personality.


We think our role is to create brand logos and designs that not only effectively project your brand values and your business’ personality but must also captivate and hold the attention or your customers. An original brand identity also needs to be engaging, to connect and above all it must inform the design of all communications that come from it.